Tastecard commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard were the headline sponsors.
We designed and built the unit from the ground up with a tight timescale of only four weeks. The installation was based on a five meter trailer bed, a steel box frame construction and clear polycarbonate panels with a 16amp electrical power hook up. Other features included a storage room at one end, LED interior lighting, branded plinths and iPad stands for membership sign-ups.
We also sourced the popcorn machine and the model sheep, which were painted Tastecard black in our paint studio to match the brands signature colour scheme.
We delivered the activity to all nine Great British Food Festival events, handling all aspects of the campaign including logistics, site applications, health and safety and staffing. After the festival season, the trailer will be stored and re-wrapped for Tastecard 2018 events
"The trailer, with its clean lines and sharp edges, started life as a box scribbled on a notepad – now it’s on a nine festival tour with space for additional branding and bespoke elements to be added as the campaign progresses, making each event unique. We love it.”