Custom promo vehicle build for Tastecard.
The purpose of the Tastecard promo vehicle (or trailer in this case) was to visit all the Great British Food Festival events, for which Tastecard were the headline sponsors.
We designed and built the promotional trailer from the ground up with a tight timescale of only four weeks. The installation was based on a five meter trailer bed, a steel box frame construction and clear polycarbonate panels with a 16amp electrical power hook up. It was fully self-contained with a trailer hook up so that it could be pulled/ towed by any suitable vehicle (eg. Transit van or 4×4).
Other features included a storage room at one end, LED interior lighting, branded plinths and iPad stands for membership sign-ups. We also sourced the popcorn machine and the model sheep, which were painted Tastecard black in our paint studio to match the brands signature colour scheme.
We delivered the activity to all nine Great British Food Festival events, handling all aspects of the experiential campaign including logistics, site applications, health and safety and promotional staffing. After the festival season, the trailer will be stored and re-wrapped for Tastecard 2018 events
“The trailer, with its clean lines and sharp edges, started life as a box scribbled on a notepad – now it’s on a nine festival tour with space for additional branding and bespoke elements to be added as the campaign progresses, making each event unique. We love it.”
After the events were finished we cleaned the trailer inside and out, top to bottom and put it in to storage for suture use. With the ability to rebrand and recommission the trailer at any time this piece of equipment became a real asset with the opportunity to use it on future campaigns.
If you need us to design, plan and deliver a brand tour for your product Contact us or call 0113 243 8194.
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Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
