The Sampling Agency
The sampling agency with a nationwide reach.
iMP is a sampling agency specialising in ambient, hot, chilled, cold, frozen, drinks, alcohol, FMCG, food and non-food products. We specialise in creating and delivering consumer facing product sampling campaigns. Working directly with both brands and agencies alike, we take concepts from their infancy right through to a real-world delivery.
As an integrated sampling agency campaigns like distributing 50,000 Grenade protein shakes at London tube stations, 50,000 hot Wall’s Sausage sandwiches across the country and 150,000 Kellogg’s Nutty Chewy cereal bars are second nature to us. We have the infrastructure, knowledge and experience in product sampling to create and deliver effective sampling, logistics and management solutions. Whether it’s an ambient cereal bar, protein product, new ice cream brand or alcoholic spirit and mixer we’re the leading product sampling company for brand activation and consumer distribution. From the planning and booking of event and promotional spaces to temperature controlled delivery and storage, health and safety, risk assessments, event space applications, transportation, sampling bin hire, installation, derig and staffing we manage everything needed to deliver a successful end to end campaign and help drive consumer sales.
Full Service Product Sampling Agency
From start to finish iMP create, plan and execute experiential sampling campaigns. That means that if you have a food, drink or non-food product for launch and exposure to consumers, we can make it happen (even if it’s just a scribble of an idea on the office whiteboard). We’re experts in delivering high volume sample distribution activations and roadshows from Edinburgh to Glasgow, Manchester to Birmingham, Leeds to London; pretty much any major city or location in the country. We work with creative agencies and directly with manufacturers and brands to design the kind of activity that will hit your target demographic. There are a number of elements crucial to the success of sampling marketing campaigns that not everyone is aware of so we handle all of the following:
- research sites & demographics for sampling
- sampling site permit application & booking
- product sampling staff
- delivery, storage & transport of samples
- activation schedules & event plans
- activation install, breakdown & event crew
- product sampling equipment
- product sampling vehicles
Sampling Spaces & Permits
Where can we hand out free product samples? Definitely the question we get asked the most by brands and FMCG agencies. That’s where our decade of industry experience, national and local knowledge comes in. There are a number of ideal locations for product sampling and free sample distribution to consumers but it’s not as easy as just turning up with a sampling bin and handing our free stuff. There are a lot of elements to consider, not least the ideal location to match your consumer demographic. We deal with permits and event spaces every day so we know how it works. So where and what type of sampling can we do?
- pedestrianised city centre sampling
- train station & tube station sampling
- sampling in supermarkets (aisle, foyer, carpark)
- shopping centre sampling
- sampling at sporting events and stadiums
- office product sampling
- sampling at events & exhibitions (eg. Pro-Retail, BodyPower)
- festival & music event sampling
- theme park and family attractions sampling
Logistics & Equipment
There’s a lot involved in setting up and delivering a successful product sampling campaign. From health and safety, to council applications, to storage, timed deliveries, refrigeration… the list goes on. That’s where we take the stress and hassle out of the campaign. We manage all the fine detail, all the critical elements needed to get the activation up and running. If you’ve got the product then we’ve got the sampling solution. And it’s not just the plan we can help with – we also have the hardware from the classic, cost-effective pop-up gazebo to a fully kitted out catering vehicle:
- hire sampling bins
- hire sampling pods
- hire promotional sampling vehicles
- hire shipping containers
Product Sampling Staff
iMP sampling staff have been preparing and distributing pre-packed, fresh, hot, cold, chilled, frozen, cooked and ambient food product samples for years. They are professional, reliable and all have Food Hygiene Level 2 certificates as standard. This ensures that brands can trust our team members to carry out optimum food handling procedures and deliver that ‘perfect serve’ mentality. We’ve got quite a few 5* Google reviews to show for it. From soft drinks to protein bars, salads to smoked ham, celebrity perfumes to ice cream, we reckon we’ve sampled more than 6 million products to consumers in the last 11 years.
Need to launch a new product, expose a new brand or create a nationwide sampling tour? Get in touch with us now using the contact form below or call 0113 243 8194.