Award-winning product sampling agency: experts in ambient, chilled, hot, frozen, alcohol and FMCG.
iMP is an end-to-end product sampling agency creating and delivering product sampling tours across the country. With more than a decade of expertise in implementing and executing nationwide full service product sampling roadshows, tours and campaigns we regularly travel the country from London to Leeds, Glasgow to Edinburgh, Birmingham and Manchester to Cardiff, Bristol, Newcastle, Liverpool, Brighton and everywhere in-between. We also supply sampling promo vehicles, sampling pods, sampling bins and premium sampling staff. Consumer and commuter sites where we frequently distribute samples include:
- city centres
- train stations
- tube stations
- in-store supermarkets
- shopping centres
- sporting events and stadiums
- festivals and theme parks
iMP create and deliver high volume, high impact product sampling campaigns for brands like Wall’s, Cheestrings, Grenade Sports Nutrition, Kelloggs, Campbell’s and more. We specialise in managing all the logistics: we find, research and book the best spaces to sample ensuring the full ‘brand to hand’ mantra is carried through from client to the consumer. Most importantly we have the infrastructure, workshops, storage and specialist staff to deliver the activitation. With a range of promotional sampling vehicles, sampling pods and sampling bins we’re the leading product sampling agency in the UK. With more than 9000 sqft of on-site workshops, storage and paint and manufacturing studios we are a unique in-house agency.
Whether it’s an ambient cereal bar, protein product, new ice cream brand or energy drink we manage all elements of product sampling and brand activation. From the planning and booking of event and promotional spaces to temperature controlled delivery and storage, health and safety, risk assessments, event space applications, transportation, sampling bin hire, installation, derig and staffing we manage everything needed to deliver a successful end to end campaign and help drive consumer sales.
From sampling campaigns like distributing 50,000 Grenade protein shakes at London tube stations, 50,000 hot Wall’s Sausage sandwiches across the country to 150,000 Kellogg’s Nutty Chewy cereal bars we have the infrastructure, knowledge and experience to create and deliver a fully costed sampling, logistics and management solution.
Our product sampling staff are experts in preparation and distribution of pre-packaged, chilled, fresh, hot, cold, frozen and ambient food products and most importantly, they’re iMP staff – never outsourced – professional, consumer and client facing. All team members hold Food Hygiene Level 2 certification as a minimum standard.
We generate full sampling reports, stock level and photos for every campaign where required and support the brand social media campaigns by driving engagements throughout the activity.
If you’ve got an idea for a new product launch or nationwide sampling tour get in touch at [email protected] or use the contact form below.