Supermarket Sampling & In-Store Sampling
Creating in-store and supermarket sampling activations with engaging staff and bespoke brand experiences.
Whether it’s a new chocolate dessert, mature cheddar, snack bar or seasonal sales drive for an alcoholic spirit, we deliver high quality, engaging and consumer facing in-store and supermarket sampling campaigns. And it’s not just staff that we provide.
From John Lewis to Asda, we provide hundreds of brand-immersed sampling and demonstration staff for clients across all kinds of sectors and categories. Wearable technology, alcoholic spirits, snacking, dairy, household cleaning… you name it we’ve helped sell thousands of units of stock to consumers on the very same day right from the shelves by generating greater brand awareness and driving product trial.
Sampling in Supermarkets
Supermarket product sampling is one of the most direct drive-to-purchase forms of sampling we do. It increases awareness and visibility at the point of purchase but allows allows physical engagement; that could mean tasting a new food or drink product or taking part in an in-store demonstration. This can be achieved with two types of set up:
- product sampling in the supermarket aisle
- product sampling in the supermarket foyer
Product sampling in the supermarket aisle is an effective way to drive trial and purchase within the proximity of the product. It might be in the chilled, frozen, ambient, dairy or any particular category aisle in the store and will be typically carried out by one sampling staff team member and a simple branded table or pop-up stand. It’s relatively low-cost, located at point of sale and is relevant to the product being sampled.
Product sampling in the supermarket foyer generally requires a more engaging consumer experience. We’ve created campaigns for Pringles and Ant & Dec’s Saturday Night Takeaway where an interactive brand experience is created and installed in the store or shop foyer. This enables the brand team to target and capture consumers as they enter or exit the supermarket. It’s a more expensive way of sampling the product but it creates a bigger buzz, has a higher footfall due to location in the store and much greater visibility. Plus the quality of conversations and dwell time with consumers are increased.
Sampling in Supermarket Car Parks
Supermarket car park sampling spaces are relatively inexpensive. They provide a good base for capturing shoppers going in and out of the store and generally have a larger footprint available. This means we can fit a branded vehicle, experiential pop-up gazebo or large interactive brand experience in the space. The downside is that nine times out of ten there’ll be no overhead cover so we’re at the mercy of the great British weather. But the good old fully branded 3m x 3m pop-up gazebo is cost effective and sturdy enough to last a good few weeks. Check out the photo above of the Emmerdale McCain tour we helped manage.
As you can see from the photos above, the usual go-to item for cost effective, pop-up sampling is the branded 3m x 3m gazebo. Whilst these are inexpensive and pretty disposable (recyclable) once a campaign has finished, there is another solution. Our sampling pod hire service. Measuring 2m x 2m x 1m our pods are self-contained, have LED ceiling lighting, a power source, under counter storage, are lockable and weather resistant. So if you’re looking for a fully brand-able, more eye-catching and sturdy alternative to a pop-up gazebo give us a call. You can see our pods in action for Richmond Sausages and Wall’s here.
Need help with supermarket, in-store, foyer or car park sampling? We know what we’re doing. Contact us using the form, email or call 0113 243 8194.