We sent six of our most experienced automotive brand ambassadors for training at Rolls-Royce headquarters, Goodwood, in preparation for four weeks of experiential activity in the Victoria Quarter, Leeds.
Showcasing the stunning new Rolls-Royce Wraith our team absorbed dozens of technical facts about elements like paintwork (7 stages, 5 days and 50kg of paint), amazing stories about the brand using bulls instead of cows for their leatherwork (bulls don't get pregnant so there are no stretch marks on the leather...) and little gems like 62% of Rolls-Royce cars ever made are still running.
With a minumum of two brand ambassadors working on rotation seven days a week our staff allowed members of the public unprecedented access to the Wraith.
Carefully identifying genuinely interested buyers the iMP team generated super-quality leads (on average 2 per day) offering further access to the car and booking of possible test drives.
The team qualified each lead before taking potential customer details which were then passed on to Rolls-Royce for follow up.
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