'Spraycation' experiential brand activation.
We worked with Logistik to deliver a beautifully designed beach-style consumer brand experience for St.Tropez tanning products, touring specially selected shopping centres across the country.
More than 65 highly trained iMP brand ambassadors and product sampling staff were involved in the nationwide St.Tropez Spraycation experiential tour.
Visiting five major shopping centres in…
• London • Glasgow • Dublin • Manchester • Birmingham
…the event was installed overnight ready for shoppers when doors opened.
Following an intensive training course our St.Tropez tan team invited shoppers into the purpose built Nikki Beach style area. Free arm and leg tans were applied in exchange for consumer data and MONP vouchers with our trained staff demonstrating a huge range of products and taking bookings for full tans using the on site tanning huts. The uptake was huge with iMP brand ambassadors managing queues, booking slots and waiting times, directing consumers and participants to stores within the centres where they could immediately purchase the products and redeem their vouchers.
More than 3500 arms and 2000 legs across the country were given a complimentary tan. In excess of 6000 individual consumer leads were generated driving sales directly to stores in or nearby the shopping centres.
Got an idea for a shopping centre installation or tour? Contact us or call 0113 243 8194.
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David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
